Krispy Kreme’s promotion announcing their new Cheerwine doughnut may have paled in comparison to the hype surrounding Lebron James’ move from Cleveland to Miami.

However, there was plenty of fanfare surrounding the new soda-filled doughnut. Heck, Gov. Purdue, even got involved. She appeared on local television with Krispy Kreme officials and bragged about the unique treat.

I had been crazy about Krispy Kreme’s banana pudding doughnut that they offered on a limited time basis last spring. I would have driven 10 miles on a riding lawnmower in a thunderstorm just to pick up a dozen, or two. If the Cheerwine doughnut was nearly as tasty as the banana pudding doughnut, I knew my taste buds would be practically dancing in my mouth when I took my first bite.

You probably can imagine the weight of my disappointment when I arrived at the Krispy Kreme in Raleigh, and the lady working behind the counter told me that they didn’t have any Cheerwine doughnuts. I stood there in shock as she went on to explain that they were not just temporarily out of the doughnuts, but they were not offering them at all.

“You’re not selling them,” I asked, still attempting to comprehend what she had just told me. “Then why did you advertise them on TV, and let Gov. Purdue have one, if you don’t have them here? This is the biggest Krispy Kreme shop east of Greensboro. If I can’t get a Cheerwine doughnut here, where do I need to go?”

“Well,” the clerk replied, rather sheepishly, “You can pick up a box at the nearest grocery store.”

Buying a doughnut from a grocery store is like ordering a pizza from a Chinese restaurant. They just don’t go together. Besides, I like too eat my doughnuts with a glass of milk at a table in the doughnut shop. Where could I eat a doughnut in a grocery store? Next to the cantaloupes?

I’m sure the clerk didn’t have anything to do with the decision not to sell the doughnuts at one of the franchise’s largest shops. That just had to be the brainstorm of somebody in upper management.

Krispy Kreme needs to do something quick to help resolve this problem and make up for the inconvenience they have placed on their customers. If not, they might just find themselves scrambling like Apple did last week to remedy the trouble they were having with their new iPhones’ antennae. The phones wouldn’t stay connected on calls because of the poorly designed antennae.

I realize it wouldn’t be practical for Krispy Kreme to recall their Cheerwine doughnuts from the grocery stores and sell them in their shops. They would get old and stale in the transportation process. However, they could at least offer one free dozen of the Cheerwine doughnuts to their dedicated customers, who actually drove to the Krispy Kreme shop in Raleigh, only to be heartbroken when they learned they didn’t have any of the special treats behind the counter.

I would try to get the governor to help us out with this issue, but she seems to have a lot more on her plate to worry about right now.